A guide on 

How to enter and succeed in India 

India Wine Insider by Sonal Holland MW is a research-backed report that brings an authoritative wealth of knowledge and expertise on the Indian wine market.


Roadmap to Success

The complete guide on how to enter and win in the Indian wine market. It is specifically designed to help individual wineries overseas; trade & investment departments of wine countries, regional wine associations, wine groups, and conglomerates. 

India Wine Insider is a research-backed white paper which provides a deep cultural understanding of the Indian wine market. It is a comprehensive guide which enables partners to decode India’s complex trade structure, its regulatory framework, pricing structures and gain insights about the Indian wine consumer’s attitudes and behaviours to develop effective strategies to launch and build brands in India.

India Wine Insider consists of

As domain experts on the business of wine in India, the team at SoHo Wine Consultants works on an ever-increasing number of projects with international wine companies, helping them establish a route-to-market strategy and implementation for the Indian market. We feel the time was is right to bring you an all-encompassing report that guides on :

  • Entering the Indian market
  • Understand the import structure across states
  • Navigate the regulatory framework & and pricing structures
  • Gain insights about the key consumption cities and consumer behaviour
  • Learn from case studies of successful brands
  •  Find the right import partner
  • Adopt effective branding and marketing strategies in India

Buy India Wine Insider 2022 for - US$ 1000 

Taxes levied if applicable

To enquire further about the report, write to us at [email protected]


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India Wine Market Webinar with 

Sonal Holland Master of Wine

On the purchase of this report, you receive an online interaction of 45 minutes with Sonal Holland MW where she elaborates further on the key highlights from the report and provides a deeper understanding of the opportunities the Indian wine market holds.

She'll guide you on an action plan that an organisation needs when entering India and how to navigate this challenging market with the right tools and information.

There will be a QnA opportunity at the end of the webinar where you can get answers to your key questions about the Indian market.

She will also provide a quick brief on the offerings of SoHo Wine Consultants, who provide consultancy, marketing, and communication services that combine knowledge, thought-leadership, consumer and trade outreach programs, and effective digital marketing campaigns to help you and your brands gain a strong foothold across India.


Connor Best

Senior Director of Global Marketing, Napa Valley Vintners 

Working with Sonal and her team is a pleasure. They are professional and have unrivalled visibility in the Indian market. Sonal is a masterful presenter and an enthusiastic brand ambassador.

Justin McCarthy

Commercial Manager, Metala Vineyards - South Australia

The India Wine Insider has given me ideas on where we should focus our efforts & which segments of the market to align our brand with. Wine education, wine facts, building a strong digital presence to support these efforts will be critical. Driving consumer activity via wine competitions, regular in-trade/ in-markets tastings and most importantly- regular face to face visits will be critically important. The Wine Insider makes these points clearly.

Varun Anthony

Director (India) – South Australia, Department for Trade and Investment– South Australia 

Sonal Holland MW, with her knowledge prowess and passion, has inspired and educated wine-appreciating consumers, institutions and industry. Her knowledge of the industry, its regions and her connect with consumers across the globe cannot be ignored and only benefitted from, for the long-term.